HEB debuts home department section in Central Texas store


NEW BRAUNFELS, Texas (KXAN) — Texas-shaped reducing boards and yeehaw pillows, H-E-B is including far more than groceries to its retailers.

The Texas grocer lately opened a new location in New Braunfels and debuted its “Home by H-E-B” division. The “Home by H-E-B” section presents home goods and Texas-design and style decorations from Texas designers.

H-E-B strategies to insert a lot more residence departments in merchants in the course of the 12 months, according to the company’s launch. The department gives clients the probability to search goods from the Haven + Important and Texas Very pleased collections.

The Haven + Crucial line functions “on-trend” things from candles and mirrors to rugs and household furniture. “The Texas Proud brand will rejoice Texas design and style and element many very similar merchandise created by Texas-dependent artisans and organizations,” in accordance to the release.

The store collected leather-based products from Lucio Tailoring Co. in San Antonio, cowhide benches from Texas Bench Worx in Luling and hand-poured candles from Rustic Swank in New Braunfels.


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