Inuvo’s IntentKey Uncovers Transforming Residence Renovation Audience Behaviors in Midst of COVID-19 for Countrywide Dwelling Advancement Retailer Consumer NYSE:INUV

Tiny ROCK, Ark., Sept. 28, 2020 (World NEWSWIRE) — Inuvo, Inc. (NYSE American: INUV), a top company of advertising and marketing technological innovation, driven by artificial intelligence (AI) that serves manufacturers and organizations, these days announces how the IntentKey synthetic intelligence (AI) know-how has created powerful model recognition with new audiences for a nationwide house enhancement retailer consumer by uncovering switching viewers behaviors in the midst of COVID-19.

The pandemic has made a increase in property transforming, as a lot more time at home has changed the way individuals have to have their properties to operate. Houzz claimed a 58% maximize in professional referrals for initiatives 12 months-around-yr. In a study, extra than 75% of buyers reported they approach to just take on a new challenge inside the next 12 months. CNBC coverage also offers report substantial equity is offering homeowners the economic flexibility and assurance to reinvest in their homes as actual estate selling prices enhance amid history low interest prices.

IntentKey’s national dwelling enhancement retailer consumer was opening a new retail store in the Northeast and was on the lookout for digital remedies to establish brand name awareness with both of those shoppers and contractors, even though also driving traffic to the new store.

The IntentKey AI know-how was able to establish audience insights unavailable by means of conventional marketing technologies. The IntentKey effortlessly recognized the expected viewers passions in residence enhancement concepts, these kinds of as renovation, bathroom reworking, Pergo flooring, vanities, reasonably priced tile, travertine, and the like. Having said that, the IntentKey was also in a position to expose an unfamiliar pattern wherein audiences have been demonstrating an desire in products in just a 60, 90 and even 120-mile radius that had been out of inventory locally. This viewers intent was manifested mainly because the artificial intelligence technological innovation driving the IntentKey was able to associate the standard home renovation principles with these surprising concepts like “out of stock” and “low inventory stages,” which in convert prompt contractor and customer have been ready to inconvenience on their own in this COVID-19 ecosystem so as to get their tasks finished.

“This discovery contradicts the behaviors of the typical house renovation shopper / contractor who normally supply provides from local residence improvement shops. COVID-19 has created an ecosystem exactly where persons are doing the job from home, vacations have been canceled, and ordinary functions outside property have diminished. Collectively, this has led to an maximize in house renovation for functionality and enjoyment,” said Tristan Cameron, VP of Sales & Account Management. “The IntentKey AI recognized this better distance vacation craze and utilised it to quickly increase the dimensions of the audience getting the promoting. This discovery highlights the adaptive energy of the IntentKey’s serious-time updates, which adjusts marketing and advertising viewers dimensions centered on just-in-time insights.”

For this consumer, the IntentKey AI was equipped to outline a tactic the home retailer could capitalize on wherein their classic, more regional audience targeting technique could be expanded to seize a larger footprint of in-market audiences inclined to travel for things they had in stock.

About the IntentKeyTM
Inuvo®’s IntentKeyTM is a patented, machine-learning engineering built to mirror the method in which the human brain right away associates tips, thoughts, areas, persons, and objects. It produces an exact, large-definition photo of shopper intent and sentiment related to a particular subject matter or item. Inuvo harnesses the energy of the IntentKey to discover and reach substantial volumes of incremental in-market and appropriate audiences that are hidden from common marketing approaches. The IntentKey permits pinpoint media execution reaching consumers in the course of the obtaining funnel all the way to conversion.

About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and offering buyer-oriented solution & manufacturer messaging methods on the internet based on potent, anonymous and proprietary purchaser intent facts for agencies, advertisers and companions. To discover far more, check out

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Inuvo Organization Speak to:
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Chief Fiscal Officer
Tel (501) 205-8397
[email protected]

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