September 27, 2021

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Home Gets Me Excited

Tenfold founder Rachel Friedman has created a nationwide branding company

9 min read

Rachel Friedman has constantly been intrigued in room.

A fine arts major at the University of Michigan, Friedman commenced her vocation as a designer and, just after graduation, went to do the job at Continental Business in Columbus. There, she developed small business areas meant to inspire creativity and improve productiveness.

But she also learned a ton about the companies by themselves.

“One of the really beneficial, fun aspects of staying a designer was that I experienced the possibility to get introduced to companies across a great deal of unique industries,” Friedman states. “To be a successful designer, you want to dig into a improved comprehending of individuals enterprise designs and organization cultures.”

That practical experience influenced her concept of the place of work as a strategic company instrument.

In 1998, she still left Continental for a task at Herman Miller, a layout and furnishings corporation headquartered in Michigan. As world accounts manager, she managed a portfolio of some of the company’s greatest Fortune 500 shoppers, working to align their office and enterprise tactics.

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